PHILOSOPHY & VISION

Monsieur Yves Saint Laurent radically changed the luxury industry by defying the rules of the past, daring to break the traditional codes of fashion and reinventing them according to his vision. He lived his life looking to break away from convention, inspiring everyone to follow their own rules. Intensely. Passionately. Unapologetically.

Just as Yves Saint Laurent had a daring state of mind calling for reinvention and action, this philosophy of life inspires our social and environmental commitment that we share with you now.